Adrien Charles
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Professional status Currently employed
Job/career Open to opportunities
Why advertising?
As a kid, TV ads would have my full attention. From the catchy jingles that you couldn't help yourself whistle to the corny characters that would inexorably grow familiar, ads were to the kid that I was, some sort of fastfood version of the One Thousand And One Night stories.Each ad would in 30s flat, count the struggle of a character and its epic recovery thanks to whatever the brand is trying to sell you. And this is what advertising is about. Recreating a sense of the fantastic in a contemporary discourse. And from that perspective, the possibilities are endless and bound solely by one's imagination.
As someone creative and curious about what incessantly gets created, advertising possesses an undeniable advantage for it continuously renews itself by reinventing itself. Ideas bloom faster than dandelions in a graveyard and I find witnessing and intervening in the transformation process of a concept into a solid ad very gratifying.
My links
Professional experience
Junior account executive
La Chose - Paris - France(Permanent contract - October 2009 - September 2011)
Missions
- In charge of organizing and launching photo/video contests through Facebook, as well as supervising community management of dedicated Facebook pages or tabs.
- Managed heavy online campaigns involving classic/dynamic/video banners and web page customizations. Launched an advergame on a dedicated minisite.
- Oversaw film adaptations – editing and voice-over – for English films into French (Saab).
- Handled print campaigns from brief to publication.
- Carried out mailing and e-mailing campaigns with extra-short deadlines on a regular basis.
- Wrote strategic recommendations as part of a project competition.
Job details
- Accounts worked on : IKEA, Saab, Flip Video (Cisco), Lierac
Company Description
- A local integrated agency
Web site
Assistant account coordinator
TBWA\Paris - Boulogne - France(Work placement - June 2008 - December 2008)
Missions
- Overseeing day-to-day running of clients' campaigns
- Liaising with the other agencies inside the network to coordinate global campaigns
- Briefing media, creative and research staff
- Presenting creative work to clients
- Making competitive reviews
- Doing translation work
Job details
- Worldwide accounts: Martell, Mumm, H.Stern
- French account: Henkel
Company Description
- The disruptive advertising agency
Web site
Junior account executive
La Chose - Paris - France(Permanent contract - Since November 2009)
Missions
- In charge of organizing and launching photo/video contests through Facebook, as well as supervising community management of dedicated Facebook pages or tabs.
- Managed heavy online campaigns involving classic/dynamic/video banners and web page customizations. Launched an advergame on a dedicated minisite.
- Oversaw film adaptations – editing and voice-over – for English films into French (Saab).
- Handled print campaigns from brief to publication.
- Carried out mailing and e-mailing campaigns with extra-short deadlines on a regular basis.
- Wrote strategic recommendations as part of a project competition.
Job details
- Accounts worked on : IKEA, Saab, Flip Video, Lierac, Novartis...
- Campaigns handled are often a mix between traditional advertising, digital and CRM.
Company Description
- A small Paris-based agency
Web site
Assistant media planner
Carat (Aegis Media Expert) - Courbevoie - France(Work placement - July 2007 - December 2007)
Missions
- Analyzing target audiences
- Studying campaigns’ effectiveness
- Making strategic recommendations
- Keeping abreast of media developments
Company Description
- Global independent media planning and buying agency
Web site
Marketing Consultant
Angler Construction - Atlanta - United States(Work placement - June 2005 - August 2005)
Missions
- Writing a diagnosis report
- Developing a marketing strategy
- Making a professional website
Company Description
- Small construction and renovation company in Atlanta, GA
Web site